Role:
Research and development, installation, testing, video documentary
Summary:
AT&T had assigned us the opportunity to find an interactive way to demonstrate the speeds of their new 4G LTE network. It was already determined by the development department that they would utilize the new, fast network by demonstrating how well it handled text messages.
The idea was that the audience could interact with the AT&T float during the parade by texting it a color. The float would then instantly change it’s color to the color it was texted with. The function was programmed to include several color names from the rainbow spectrum, including red, orange, yellow, green, blue, indigo, violet, and even colors that are not normally classified such as pink, magenta, purple etc.
My main involvement was to document the event and plan the best vantage points of filming. In preparation to the main event, I assisted in the installation and testing of the proprietary equipment.
Credit: wearematik.com
